[{"selector":"#anim-7391078a-8a7e-4a02-bba9-eb9c966ba77f","keyframes":{"opacity":[1,1]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-70b93388-5b54-4777-a5c3-1a48fa55308c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3ad81ba3-6e66-4421-bc1e-0533c98ea04e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b7dbe2c-1b16-4698-928c-b411cf9382f3","keyframes":{"transform":["translate3d(0px, 134.46880%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fa10a77-514c-4b84-b033-412234bfd234","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebd3732f-cf39-44e4-9732-150b4424fe15","keyframes":{"transform":["translate3d(208.88885%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Carlos Perobelli, CEO da Nexmuv e especialista em startups, analisa os principais mitos e verdades sobre o uso de inteligência artificial no universo das startups

1. A IA vai substituir empregos humanos?

[{"selector":"#anim-0275146a-623c-4915-ac20-61a1996510b0","keyframes":{"opacity":[1,1]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-74895d54-7f30-46f8-bd1c-2afa1a682bc4","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-82149812-ccc4-4c6a-9fe3-7017e9b28584","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c60a242b-b6e7-426b-bdd5-91ade7caaa92","keyframes":{"transform":["translate3d(0px, 110.03930%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ebb37ff-d5e3-41e2-bbd0-41249202a3ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5611ee22-b087-432a-b5aa-01bfe9f77748","keyframes":{"transform":["translate3d(-114.7929%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d82892f-0bb1-41ad-87ea-e2d0f9797d99","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81548976-bc0f-4939-b7a6-d3125429403b","keyframes":{"transform":["translate3d(206.66671%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Verdade Uma das principais preocupações com a IA é a substituição de empregos. De acordo com uma pesquisa do MIT, 23% dos empregos nos EUA podem ser substituídos por IA. Perobelli ressalta que, embora algumas funções possam ser substituídas, a IA também exige decisões humanas, especialmente em níveis executivos.

2. A Tecnologia não é confiável

[{"selector":"#anim-09f21a8e-7600-4877-8513-f48059ebb562","keyframes":{"opacity":[1,1]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-248e405a-10ca-4a1f-9fd0-cafb77853982","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6d7767e2-daea-434d-836b-094900d22a3d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98f2a774-a900-4ea7-bd50-b9ca0021cd17","keyframes":{"transform":["translate3d(0px, 113.00926%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9a3837f-d077-4bba-a2a6-cfc417cff73c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30ecd451-7fa4-48a0-952c-8d4fc4c4c11c","keyframes":{"transform":["translate3d(-115.14196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0da8273-6c14-4afc-91e4-827a91a9bc9f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e769636-af94-4958-93c3-b15cd9c80474","keyframes":{"transform":["translate3d(202.22224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mito Apesar da desconfiança, a IA já é considerada confiável. Pesquisa da Salesforce mostra que 51% dos líderes globais confiam na tecnologia. “Sistemas de IA passam por rigorosos processos de treinamento para garantir precisão”, afirma Perobelli.

3. Investir em IA é muito caro para startups pequenas

[{"selector":"#anim-e576ac8f-d030-48cf-a04d-2966192769b2","keyframes":{"opacity":[1,1]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e0240eda-cd85-44f4-a261-07cec15dc534","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-44302ef5-22de-4881-9d42-f5db9a7b44fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79d60fd1-03aa-4a20-b56f-09fd8a8f5b0f","keyframes":{"transform":["translate3d(0px, 122.51797%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78ad9be2-d0cb-49d5-ab70-120f7c74699b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58b69643-5429-437e-81b5-41bdb6251876","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a174b37-d19e-472b-8741-a0239c849d7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30a8c149-1dc6-4809-9219-e8eeb7bb8f4a","keyframes":{"transform":["translate3d(202.22224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Verdade O investimento em IA pode ser alto para startups, mas os custos estão diminuindo. “O custo de infraestrutura e desenvolvimento em IA está diminuindo com o acesso a ferramentas acessíveis e plataformas de cloud computing”, explica Perobelli. A longo prazo, a IA pode trazer um retorno substancial.

4. IA é apenas uma moda passageira

[{"selector":"#anim-9d0817ea-2b7b-475a-a6a5-8d1bb4a862c6","keyframes":{"opacity":[1,1]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c5fcd8f0-b3ab-451b-9dec-72ef5cf9dcb8","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5be706df-e7af-45ea-9d8f-95f042422551","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb4c9c02-1b43-44d9-9390-b937c405a993","keyframes":{"transform":["translate3d(0px, 136.57408%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26974f1e-2fe9-4b00-9912-991733a2c228","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-723af589-f7a2-4228-9c0c-9d39f43a549f","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4cf12a8-6232-4c91-8ea8-84701ed28e8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7733779-858b-4795-ac84-4076dbf7a977","keyframes":{"transform":["translate3d(202.22224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mito A IA tem se integrado de forma significativa em várias indústrias e não é uma tendência passageira. “A IA oferece melhorias notáveis em eficiência e inovação em setores como saúde, finanças e tecnologia”, conclui Perobelli.

5. A IA só é útil em tecnologia

[{"selector":"#anim-a8310906-0a30-49a8-a6ae-a8c0b78f26c5","keyframes":{"opacity":[1,1]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8a074fc1-4a4a-4e91-b309-1df329bc60ac","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d13116fc-c841-4ad8-b8b3-95f8c1e354da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96ebafa2-1191-4045-aa8a-3acb2e86422a","keyframes":{"transform":["translate3d(0px, 114.91340%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3682eee8-7e8f-45ae-b061-1c14c6107287","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66a0eef6-1712-4b0d-adeb-49a37e050afa","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee17ebf8-8a43-4939-ae37-05e31dbc4938","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-def0e025-ef18-4531-a3f0-928d1d173bb4","keyframes":{"transform":["translate3d(202.22224%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mito A IA tem aplicações além do setor de TI. Empresas como MRV e Oinc Filmes estão usando IA para otimizar a gestão interna e criar produções artísticas. “A IA pode ser aplicada em diversas indústrias, oferecendo agilidade e utilidade além das áreas técnicas”, diz Perobelli.

Para saber mais, leia a matéria completa:

[{"selector":"#anim-bfea0ea5-8360-47e5-8794-c2e1feaaba76","keyframes":{"opacity":[1,1]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5a53beff-0fa8-4216-aeeb-22f967efd609","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f86c7cf4-2c1d-45e9-8185-125ecf09f638","keyframes":{"opacity":[0,1]},"delay":0,"duration":1400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]