Back in 2009, MG Siegler wrote a brilliant piece titled ‘Keep It Simple, Stupid, ‘which delved into how having a simple and easy to use product is a key formula for winning in the consumer tech space. A few days ago, Greylock Partner John Lilly echoed MG’s thoughts, explaining that simplicity is quite simply very hard to beat.

While this doctrine has been applied to consumer technology products like Dropbox, Gmail, Twitter and most famously, Apple; reinforcing simplicity in the product thought process is becoming an ever-present part of enterprise technology as well.

Imagem: bjornmeansbear (Flickr).

Leia mais no post de Leena Rao (Techcrunch).