TvMoob: Monetizing Videos
Alexandre Fugita on December 15, 2008
I just checked out this post on the blog Idéia 2.0 from IDGNow! It’s about a recently created Brazilian startup called TvMoob that is focused on methods for monetizing internet video. No less a company than YouTube has been struggling with this problem and clearly there is a need for experimentation and innovation here.
TVMoob is experimenting with various ad formats ranging from sponsored links (image above, link below) to redirects to other ad-bugs superimposed on the video. The idea is to demonstrate the possibilities in such a compelling way that companies like Videolog and other video services will come calling.
