Diego Remus on June 23, 2010
Risk, experience, pivots, turn-arounds. These are frequent concerns between entrepreneurs and investors.
Let’s take the case of Predicta, a business created before the last bubble burst, which had to change course before it could get itself together. One of the founders told us the story. He’s also a participant in a recent event: the 19th GVCepe Forum on Private Equity and Venture Capital. Read more…
Tags: case, event, fgv, investment, management, marketing, pivot, startup
Diego Remus on June 14, 2010
Nothing against constructive criticism, but no one can stand, for example, a Twitter stream full of complaints all day long. There has to be some contribution to society, not just whining.
One option is to reinforce that which is good. Featuring not things deserving of #fail, but those that have, do, or make something good. Is it possible that there is a project out there focused on this optimistic outlook? It was this vision that gave birth to ElogieAki a year ago. Check out what partner and founder Ana Fontes has to say about it: Read more…
Tags: crowdsource, startup
Diego Remus on June 12, 2010
This is the question that inspired the “Gastronomic Tour of the City” contest provided by the new daily promotions project OfertaDia - which is ready to start operating in various metropolitan areas.
OfertaDia is another initiative from Ventura, Intelligence, which will work like other offer sites we’ve used or mentioned here before. One of the main characteristics is that each user with an intention to buy something can select an offer and click it to “reserve” it. Read more…
Tags: b2c, group buying, promotion, startup
Diego Remus on June 07, 2010

The following interview is on the long side, but it’s very interesting. It features Thiago Lima, from Blumenau, SC. A web professional for 12 years, he founded Doupler in 2007, a business which led to Eventials in 2009. Eventials is a product for managing online audiences and content relating to events. It has garnered a lot of support from FINEP PRIME. Read more…
Tags: entrepreneur, events, incubator, startup
Diego Remus on June 01, 2010
A few weeks back we got a very interesting comment on this post. The comment was from the gaúchos at 29Sul, who are growing their business providing software as a service to agencies.
29Sul just launched a new product, focused on project management. Below, an interview with one of the founders:
What’s the story behind the founders of 29Sul?
29Sul has two partners with very distinct backgrounds. Read more…
Tags: financing, finep, incubators, management, PRIME, SaaS, startup
Diego Remus on May 27, 2010
Flávio Pripas and Renato Steinberg were working in IT in financial offices. Their wives liked fashion and asked them to help create a blog to talk about trends. The blog became a social network and the couples quit their jobs.
The network allowed users to create looks by virtually combining different items of clothing. Large fashion and entertainment brands showed up to buy, and they defined a product. It was a perfect case of a lean startup starting by bootstrapping, doing excellent consumer development and launching the ideal product-market fit. But it didn’t stop there. Read more…
Tags: bootstrap, event, fashion, financing, social network, startup