The morning of April 9th dozens of invitees participated in the Facebook Marketing Garage, an event at ESPM in São Paulo.
The event was organized by Media Education (who also were involved in Social Media Week SP, and Social Media Brazil), and by Fox Networks, with the objective of giving marketing professionals an orientation around creating and maintaining a presence on the social network. Read more…
Make money. If only executing your business plan were that simple. The fact is that cash flow is vital to startups that want to receive investment and have a return. Those who don’t do much to resolve their financial situation may have problems maintaining and growing their business, as these things, even at a minimum, entail some costs. Read more…
I’m republishing a post from the Social Media Week São Paulo blog. SMW SP is an event co-organized by Startupi, which is taking place February 3-6. The press in other cities hosting the event (New York, San Francisco, Toronto, London and Berlin) wants to know what’s up with social media in Brazil. We are passing the question on to you! Read more…
Entrepreneur Luiz Piovesana has written a guest article for Startupi which is presented below in its entirety. Luiz has a long history of work and study in the area of entrepreneurship. He edits the blog Saia do Lugar and recently launched Empreendemia, a b2b site for entrepreneurs. Read more…
The bubble bursts: it’s a frightening expression. Not like “hyperactivity” or “nerd” which have acquired a positive (and era-defining) connotation. The bubble bursting: an act or effect of business and investment standards which cannot sustain itself. A lack of vision, performance, or prospects?
The world has experienced several crises, such as the first Internet bubble in 2001. Credit for that went to novelty and expectations, which weren’t moving in step with reality’s comportment nor with business practices. It wasn’t the first localized crisis to have world wide effects, nor the first to be overcome slowly.
This year, when Barack Obama assumed the presidency of the United States, he said hope for the country to overcome the crisis lay with small, innovative businesses. What luck, then, that in Brazil as well as overseas, incentives for digital culture and entrepreneurism are in vogue, expressed in so many kinds of events. Read more…
In the final days of August we could follow (in person or on the web) an array of Brazilian events related to the participative web. Some are more niche, but even so they are relevant in their context. They show that the Internet matters in Brazil. In September, there are as many events. Read more…
