Long tail with Ninui
Alexandre Fugita on January 16, 2009
The first Monday of this year a new virtual store called Ninui was launched. I spoke to Karina Rehavia, one of the founding partners of the store, to try and understand a little more about their business. Ninui works in market niches and explores products made by hand and vintage items. In the future they will launch a section dedicated to hobbies. It’s easier to understand all these areas by visiting the store.
Karina told me that she was always interested in vintage and handmade items. When she tried to purchase those kinds of things online, she couldn’t find anything, and that gave her the idea of developing Ninui.
