startupi

There was a time when we had to depend on the mass media for coverage of events we couldn’t attend. Today the coverage is interactive and collaborative: participants comment live on the internet (Olivia Mitchell has published an interesting ebook about the use of backchannels like Twitter).

Some events, like Intercon, offer platforms to map, encourage and add value to content that the public shares, even calling on the public to write articles for an official collaborative book about the event. Others, like TEDxSP also have real-time coverage via Twitter. Read more…

As in the previous edition about Generation Y Startupi is providing content for the magazine ResultsON: Smart Business. This time the theme is “social media in business.” Instead of writing it myself, I’ve passed the opportunity to Gilberto Jr, director of SocialSmart (a business which is invested in Startupi). He will be speaking and writing on the theme, which he practices in daily life after all.

The event includes a series of talks and will take place starting at 4pm on Av. Juscelino Kubitschek. Participation is free - just sign up here. Check out the schedule.

Boo-box’s ad system for social media started out this month with good news relating to a good cause. The campaign Pixel Solidarity, created by Ogilvy with the purpose of generating donations to the GRAACC Institute, won the bronze medal from El Ojo de Iberoamerica in the Interactive/Viral Marketing category. It was boo-box who was responsible for the campaign going viral via social media. Read more…

ReadWriteWeb is a blog that provides analysis and covers trends relating to the internet and web technologies. It was created in 2003 by New Zealander Richard MacManus. This month RWW is promoting an event about real-time internet and is kicking off blogs in five countries, including Brazil. The blogs are written in the local languages and speak to the local realities. The Brazilian version, in Portuguese, launched today. Read more…

Work, consumption, thoughts, business and fun. These are the themes of ResultsON Day - Generation Y: A Self-portrait, which takes place tomorrow (Wed. the 23rd of September) in São Paulo.

#onday (as it is also known) has a special program and is marking the launch of another edition of the magazine ResultsON; this issue contains a column edited by the Startupi team.

Generation Y consists of the youth born in and around the 1980s. They have new ways of understanding the world, and and new ways of presenting themselves and moving through the world. Read more…

It’s confirmed: the editor of TechCrunch, Sarah Lacy, will arrive in Brazil Saturday August 29th.

Since she wrote about her upcoming trip to Brazil,  many people have been waiting for more details. Me, too. The São Paulo headquarters of Endeavor, an international organization Sarah is in touch with, confirmed that she is arriving Saturday and that there will be an event with her.

TechCrunch is one of the most recognized sites in the world of startups and the Internet. Active since 2005, it publishes articles about new web products and companies. It offers information and resources for entrepreneurs, and was one of the inspirations for Startupi.