Risk, experience, pivots, turn-arounds. These are frequent concerns between entrepreneurs and investors.
Let’s take the case of Predicta, a business created before the last bubble burst, which had to change course before it could get itself together. One of the founders told us the story. He’s also a participant in a recent event: the 19th GVCepe Forum on Private Equity and Venture Capital. Read more…
A few weeks back we got a very interesting comment on this post. The comment was from the gaúchos at 29Sul, who are growing their business providing software as a service to agencies.
29Sul just launched a new product, focused on project management. Below, an interview with one of the founders:
What’s the story behind the founders of 29Sul?
29Sul has two partners with very distinct backgrounds. Read more…
A sign of the times: so many people have participated in RsultsON Day that the folks at ResultsON Magazine have created ResultsON Week! Put it on your calendar: it will be the 25-27th of May, in São Paulo. Read more…
Ninety-nine percent of literature about management looks at success stories, while only five percent of businesses make it past their fifth year. Why? This is the question behind the book “El libro negro del emprendedor: No digas que nunca te lo advirtieron” (The entrepreneur’s black book: don’t say they didn’t warn you).
Written in 2007 by Fernando Trías de Bes, a Spanish marketing consultant and professor at Esade, it skips the Keys to Success and outlines instead the Keys to Failure. That is, based on examples, it explains how others have failed and what to watch out for. Read more…
Marcelo Cazado (Bookess, Floripa Angels) sent in a cool link to an article in English called “Startup Advice in Exactly Three Words,” posted by Dharmesh Shah in the blog OnStartups.
The list of advice for startups in just three words has been gathered from suggestions mostly submitted through Twitter. I translated some (see Portuguese version of Startupi), and invite Portuguese readers to send your own ideas to #dicaparastartupem3palavras (must leave space for the tweet)! Read more…
You can’t communicate enough about communication. You can’t do too much brand management. You can’t be too innovative with innovation. Such adlinguisticity - that is, talking about talking, writing about writing. Some would say, such ad(vertisement)linguisticity!
Promoting brands is so challenging in this new world order, with this global crisis and the prominence of social media, that it has become more important to discuss and disseminate new ways of communicating about brands. Demand comes from society, from the communications sector, and from businesses, which are always hoping not to waste time or money. There are a number of upcoming events that prove the point and help answer the question posed in the image posted above (which translates roughly: “In a digital era, if the goal of brands is to be trusted, how can we do that without rethinking how we listen?”). Read more…
