startupi

Flávio Pripas and Renato Steinberg were working in IT in financial offices. Their wives liked fashion and asked them to help create a blog to talk about trends. The blog became a social network and the couples quit their jobs.

The network allowed users to create looks by virtually combining different items of clothing. Large fashion and entertainment brands showed up to buy, and they defined a product. It was a perfect case of a lean startup starting by bootstrapping, doing excellent consumer development and launching the ideal product-market fit. But it didn’t stop there. Read more…

“The way they were inspired online to talk about connectivity was fantastic!” This was the opinion of Lígia Dutra (of Chat about E-Commerce and Social Media) on Fashion Week São Paulo, which happened the week before Campus Party.

She was actively involved in the event for two reasons: connectivity has everything to do with her work in fashion and with the mission of the business she has embraced recently: byMK, a network about fashion. Read more…