startupi

I was at Campus Party when I ran into Millor Machado (who blogs at Saia do Lugar, along with Luiz Piovesana) and heard about his idea for this project. It was a blog that would centralize the posts of other blogs and sell advertising jointly across the participating blogs. He said ReadWriteWeb Brasil (run by Diego Gomes) was the other blog participating in the project, and and he invited Startupi to join. After much  discussion and work, we are launching this project: Hubit. Read more…

We are pleased to offer this exclusive article, submitted to Startupi by consultant Maurício Longo. Maurício is also a writer and speaker, specializing in strategy and architecture for Internet businesses. He has had the privilege of working in the startup phase of various businesses. You can follow Maurício on Twitter and read his articles on his blog Diário da Vida Digital or other blogs that he maintains. Read more…

Ninety-nine percent of literature about management looks at success stories, while only five percent of businesses make it past their fifth year. Why? This is the question behind the book “El libro negro del emprendedor: No digas que nunca te lo advirtieron” (The entrepreneur’s black book: don’t say they didn’t warn you).

Written in 2007 by  Fernando Trías de Bes, a Spanish marketing consultant and professor at Esade, it skips the Keys to Success and outlines instead the Keys to Failure. That is, based on examples, it explains how others have failed and what to watch out for. Read more…

Arriving at Campus Party for another intense afternoon (for the unconference of the launch of Rede de Atendimento, Informação e Orientação - Raio Sebrae) I ran into Marcelo Branco (director general of the event) right at the entrance. We had a quick but wonderful conversation relating to the themes Startupi covers, as well as the upcoming Social Media Week São Paulo. A few observations from our chat: Read more…

This week I attended Microsoft’s national conference for managers of Brazilian MIC’s (Microsoft Innovation Centers) that was held at the Centro Universitario Senac Santo Amaro in São Paulo. The focus of the gathering was a two-day symposium led by Malcom Fraser, CEO of the International Institute for Software Economics, Innovation and Entrepreneurship.

While at the symposium I caught up with Silvia Valadares, national director for Microsoft SOL (Startups On Line) program (and the majority of Brazilian MICs) and with the director for emerging markets and world-wide director of Microsoft’s Local Software Economy, Juliano Tubino (photo). Read more…

Dreaming, struggling, chasing after hope. Inspiration, planning, management… getting results and realizing your goals is bound up in putting your strategies into practice - real life stories are full of examples that show how necessary all these things are.

Tim Ferriss teaches that one can build a “muse” business and have a four-hour work week; in reality it takes all these factors together to create a huge opportunity for success. That’s what happened to Ben Huh. Read more…