startupi

Below is an article written for Startupi by communications professional Pedro Sorrentino.

The image at left is merely illustrative, and was chosen by the editor of Startupi. It is not intended to represent the point of view of Pedro or of Startupi.

I spent a year and a half researching the role that digital media had in the American elections, traveling through New York State in search of stories from the 2008 elections. As a result I’ve produced a video documentary about the subject, called Obama Digital. I was left wondering how the techniques used by Obama would apply to Brazil. Read more…

Arriving at Campus Party for another intense afternoon (for the unconference of the launch of Rede de Atendimento, Informação e Orientação - Raio Sebrae) I ran into Marcelo Branco (director general of the event) right at the entrance. We had a quick but wonderful conversation relating to the themes Startupi covers, as well as the upcoming Social Media Week São Paulo. A few observations from our chat: Read more…

As part of Global Entrepreneurship Week, which began today and continues through Sunday, Startupi has found another way to collaborate. Since I am the Tweeter for the event, and Startupi is co-promoting an event this Thursday, I wanted to extend the opportunity to collaborate with our Brazilian readers who are entrepreneurs.

We invite you to send in text, video, audio, photos or other content that deals with your experience as an entrepreneur. We know that sharing knowledge brings value to the market, promotes your business, and helps grow the culture for entrepreneurship. Read more…

More than a month ago we started tracking events revolving around Brazilian startups, social media and digital innovation. Just when we thought we’d noted them all, we found even more.

It’s a clear sign that the market is hot: there are sponsoring businesses; professionals sharing their expertise; an interested public wanting to learn and network; and traditional media outlets and blogs reporting and commenting.

Taking into account that these events are of interest to our audience, we are inaugurating an events page on Startupi. Read more…

Did you try using the tag #trick in your tweets today? Strange things can happen if you use the tag #treat, too. Seriously!

“Trick or treat” is the American expression used by costumed children on Halloween (October 31st) to get candy from their neighbors.

This is the first time Twitter has followed Google’s “wave”, a long history of customizing their logo for special days. Oddly, today Google hasn’t done it.

This post written by designer André Sato for Startupi.

Today we are announcing the beginning of a partnership with the Miami-based blog Pulso Social, which features articles on entrepreneurship, technology and social media with a focus on Spanish-speaking Latin America.

Pulso Social has a presence in Miami, Mexico, Colombia, Peru, Ecuador, Uruguay, Chile and Argentina (among others), and has followed a similar path to that of Startupi. Both blogs share the mission of disseminating, clarifying and cultivating Internet entrepreneurship. Because of this, it was an easy decision to collaborate on our materials. Read more…