Posts with tag ‘books’

“You are what you share:” from recipes to stories to tips

Diego Remus on July 03, 2010

indio-brasileiroI recently had lunch with Indio Brasileiro, a well-known Brazilian internet professional with an extensive resume, from executive to entrepreneur to investor (check it out here).

Among the stories and opinions he shared, I was delighted that he said yes when I asked if I could re-publish part of his book e-c@usos, which he edited and published in 2009.

In the spirit of Web 2.0 (”you are what you share”) Indio and his partner Luis Claudio Allan have translated a chapter into English, especially for readers of Startupi. Read more…

Cross-media narratives in business

Diego Remus on April 06, 2010

img00234-20100330-12061I spoke to Jeff Gomez recently.  He is CEO of Startlight Runner Entertainment and was one of the speakers at the I Congresso Internacional do Livro Digital (First International Congress on Digital Books). As a creative consultant Jeff serves Fortune 500 clients like Disney (Pirates of the Caribbean), 20th Century Fox (Avatar), Microsoft (Halo) and Coca-Cola.

Jeff spoke about cross-media narratives, how it is really necessary to be where the client is, and how it’s possible to create products in multiple formats and languages. This is a lesson not just for the publishing industry, but one that can be useful to startups that are developing in a context that is very competitive and innovative. Read more…

Watch out for the Keys to Failure!

ona.kiser on January 31, 2010

captura-de-tela-2010-01-25-as-175139Ninety-nine percent of literature about management looks at success stories, while only five percent of businesses make it past their fifth year. Why? This is the question behind the book “El libro negro del emprendedor: No digas que nunca te lo advirtieron” (The entrepreneur’s black book: don’t say they didn’t warn you).

Written in 2007 by  Fernando Trías de Bes, a Spanish marketing consultant and professor at Esade, it skips the Keys to Success and outlines instead the Keys to Failure. That is, based on examples, it explains how others have failed and what to watch out for. Read more…

Great ideas for starting something

Diego Remus on January 26, 2010

The year is off to a great start! Besides posting here, w are wrapping up a new project to present to you and are helping organize Social Media Week, which takes place the first week of February. On top of that Campus Party is starting, and there will be some posts covering that event.

I recently reread some passages from “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything,” which Guy Kawasaki wrote in 2004. It was published in Brazil by BestSeller under the title “A arte do começo: o guia definitivo para iniciar o seu projeto.” I’ve noted below some key parts. Read more…

Keen warns: no more seduction and amateurism on the participative Internet

Diego Remus on September 16, 2009

14-09-09_2221b-300x225Social values, professional culture and economic viability: These are the concerns of historian, former music journalist and current author Andrew Keen. He believes that all this is being hampered by the “great seduction” of the participative Internet and by the “cult of the noble amateur” which destroys stability and references at the pace of unreliable content and economic opportunism. Read more…

Everything you need to know about Twitter (you already learned in a bar)

Diego Remus on August 11, 2009

capalivrotwitter-300x225Monday at 4pm was the launch of the e-book “Everything you need to know about Twitter (you already learned in a bar).” As the title suggests, the electronic book is a guide to using Twitter. It was written by Juliano Spyer, with a preface by Marcelo Tas. Read more…