startupi

Ninety-nine percent of literature about management looks at success stories, while only five percent of businesses make it past their fifth year. Why? This is the question behind the book “El libro negro del emprendedor: No digas que nunca te lo advirtieron” (The entrepreneur’s black book: don’t say they didn’t warn you).

Written in 2007 by  Fernando Trías de Bes, a Spanish marketing consultant and professor at Esade, it skips the Keys to Success and outlines instead the Keys to Failure. That is, based on examples, it explains how others have failed and what to watch out for. Read more…

The year is off to a great start! Besides posting here, w are wrapping up a new project to present to you and are helping organize Social Media Week, which takes place the first week of February. On top of that Campus Party is starting, and there will be some posts covering that event.

I recently reread some passages from “The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything,” which Guy Kawasaki wrote in 2004. It was published in Brazil by BestSeller under the title “A arte do começo: o guia definitivo para iniciar o seu projeto.” I’ve noted below some key parts. Read more…

Social values, professional culture and economic viability: These are the concerns of historian, former music journalist and current author Andrew Keen. He believes that all this is being hampered by the “great seduction” of the participative Internet and by the “cult of the noble amateur” which destroys stability and references at the pace of unreliable content and economic opportunism. Read more…

Monday at 4pm was the launch of the e-book “Everything you need to know about Twitter (you already learned in a bar).” As the title suggests, the electronic book is a guide to using Twitter. It was written by Juliano Spyer, with a preface by Marcelo Tas. Read more…