startupi

That’s it! The value of the purchase by the brazilians was not revealed but it’s said they now own 75% of the company. By the way, almost nothing was revealed about this new acquisition from the heroes of the brazilian startup scene: no traditional press coverage and just a bit mentioned on Twitter (only some colombians retweeting the same 2 colombian posts - and it doesn’t mean we have relentlessly adopted every imaginable method of acquiring information).

Actually, neither the press assistants of the involved companies did communicate this. The acquisition was announced this Wednesday in Colombia, was covered on some sites there, and was shared by Startupi’s friend Alan Colmenares (of TaironaMedia), who had just lectured at Bogotech event.

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I was at Campus Party when I ran into Millor Machado (who blogs at Saia do Lugar, along with Luiz Piovesana) and heard about his idea for this project. It was a blog that would centralize the posts of other blogs and sell advertising jointly across the participating blogs. He said ReadWriteWeb Brasil (run by Diego Gomes) was the other blog participating in the project, and and he invited Startupi to join. After much  discussion and work, we are launching this project: Hubit. Read more…

I recently read two articles that really made me think. I want to share them with you and ask your opinion.

The Internet & American Life Project, from the Pew Research Center and the Imagining the Internet Center of Elon University, interviewed 800 recognized market experts to see what they thought the internet would be like in 2020. Read Write Web published an article on this, including statements by Clay Shirky, Nicholas Carr and other industry figures. Read more…

The belief in fast money has long been demystified:  that in this new global digital economy all you need is an idea and you can sell it and get rich. In reality it takes a business plan, a management team and product development to convince investors to give you their support.

Still, you hear plenty of people talking about opening a startup just to seek investment and sell it. This isn’t wrong, but it isn’t the whole story. In Brazil (which is still developing a culture of angel investment in technology startups) and in Silicon Valley (which is full of success stories), there isn’t any single way to make it happen. Read more…

Below is an article written for Startupi by communications professional Pedro Sorrentino.

The image at left is merely illustrative, and was chosen by the editor of Startupi. It is not intended to represent the point of view of Pedro or of Startupi.

I spent a year and a half researching the role that digital media had in the American elections, traveling through New York State in search of stories from the 2008 elections. As a result I’ve produced a video documentary about the subject, called Obama Digital. I was left wondering how the techniques used by Obama would apply to Brazil. Read more…

If you recall, Campus Party Brazil 2010 (which took place at the end of January) hosted a contest called Campuseiros Apresentam (”Campus Party Participants Present”). Ten projects were selected and were presented again at the finals and now we have the list of finalists:
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