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You can’t communicate enough about communication. You can’t do too much brand management. You can’t be too innovative with innovation. Such adlinguisticity - that is, talking about talking, writing about writing. Some would say, such ad(vertisement)linguisticity!

Promoting brands is so challenging in this new world order, with this global crisis and the prominence of social media, that it has become more important to discuss and disseminate new ways of communicating about brands. Demand comes from society, from the communications sector, and from businesses, which are always hoping not to waste time or money. There are a number of upcoming events that prove the point and help answer the question posed in the image posted above (which translates roughly: “In a digital era, if the goal of brands is to be trusted, how can we do that without rethinking how we listen?”).

Ultimately, everyone (yes!) is affected in one way or another by communication (the process of publicizing and sharing information). Thus the world preserves a little of its regional and local characteristics, but shares horizontal patterns and trends - like transparency, interaction and delivering value to society.

YouPix: Best of the Twittosphere - life in real time

What is the world thinking right now? Twitter responds! The more than 50 million tweets generated daily around the world create a giant mosaic. Research done in North America in August of this year showed that an estimated 20% of tweets refer to brands. An event began Tuesday in São Paulo just to discuss and celebrate best practices for Twitter.

New Brand Communication event runs Tuesday through Thursday

Because of the interest in this subject organizers, sponsors and interested parties are taking in events like New Brand Communication 2009, being held October 20-22 in São Paulo. The title was adopted because the many participants (from several countries, including Brazil) get together to present brand communication case studies and discuss best practices among themselves and with the public.

Even better: anyone participating in the event - even just to listen - can share their thoughts at the campfires: thematic unconferences where anyone can sign up and give their thoughts on the subject at hand.

Agenda do Futuro hosts Twitter founder Wednesday

Last year the first edition of Agenda do Futuro hosted professor and consultant Don Schultz, of Northwestern University - one of the world’s authorities on marketing. This year Grupo TV1 brings in Biz Stone, creator of Twitter. There will be a live transmission via the internet, from 7:30pm to 9:30pm. Read the exclusive interview here.

Thursday and Friday: Seminar with the director of the Center for Open Innovation

For most companies, open innovation is no longer optional in their business strategy. It’s a necessity if they want to grow and remain competitive. With all the paradigm shifts, open innovation brings new challenges. Intellectual property, networks of partners, strategy, processes, metrics - these are some of the ideas that occupy the minds of innovation managers and scholars of the subject.

Open Innovation Seminar is featuring the director of the Open Innovation Center, Henry Chesbrough, for a two day event which includes an international expo of tools and services, reports and discussion of Brazilian and international cases, panels on management, social networks and venture capital.

Check out this summary of the thinking of French philosopher Jean-François Lyotard on the crisis of metanarratives, such as adlinguisticity replacing the referential paradigm, and other Post-Modern particularities, like Transavantgardism.