First affiliate of Argentine social network Sonico will be in São Paulo; Alexandre de Freitas will be Country Manager
Diego Remus on October 26, 2009
Sonico (”the social network that organizes people’s online life”) will open its first office outside Argentina in the second half of November.
The location they selected is São Paulo, and the Country Manager for Brazil will be Alexander de Freitas. The company announced improvements for the Brazilian version that will be released.
With over 20 years industry experience, Alexandre established his definitive links with the Internet 12 years ago. Since 2006 he has been CEO of HowStuffWorks Brazil, a Portuguese version of the North American site of the same name, which belongs to Discovery Communications (learn more).
Alexandre will have the challenge of bringing social networking and the advertising market together as a meeting point between people, brands, organizations and businesses, as well as spreading the concept of “organizing your life online.”
“We are delighted to have Alexandre on baord, as he has extensive experience in the industry. His involvement is key to reaffirming our positon and to developing Sonico’s market in Brazil, which already has 8.8 million users, to maximum potential.” said Rodrigo Teijeiro, CEO and Founder of Sonico.
“Social networks are the great challenge of the Internet these days, and Sonico represents this new generation brilliantly, in terms of innovation and web development. I am feeling really satisfied to be part of this team,” said Alexandre.
President Rodrigo Teijeiro presents Sonico
Founded in July 2007, Sonico has more than 42 million registered users (more than 8 million in Brazil alone), and allows people, organizations and brands to interrelate in a productive, fun, easy way, keeping control over the privacy of available information.
Sonico is a container for OpenSocial apps, as is Orkut, enabling developers to implement new functionalities. This provides more useful and fun experiences for the end user, and less intrusive methods for brands and companies to relate to the public.
In the Buenos Aires offices Sonico has a team of more than 80 professionals and was chosen by BusinessWeek as the fifth ranked technology startup with the greatest potential for global growth. In May 2008 Sonico received funding of US$ 43 million in its first round.
